1.
Down payment help, organized
We built a down payment assistance hub that links a full set of articles, with related reading on each one and a menu item on every page. Buyers can start broad and go deeper on the program that fits them.
Mortgage · Oregon & Washington
Phuong Ha, Mortgage Lending
A website for a licensed loan originator in Oregon and Washington, built around loan programs, down payment help and a free home buyer class.
The challenge
Mortgage advertising is regulated, so every page had to explain programs clearly without quoting rates or loan terms. Down payment help is the main topic buyers ask about, and program details change. The site needed a way to keep that content accurate and to capture leads without inviting spam.
Built for a regulated industry
Mortgage advertising carries disclosure rules, so we write to stay clear of the triggers and send anything sensitive for review first.
- No specific rates or loan amounts are quoted in the site copy.
- Program claims are checked against primary sources and removed or hedged when they cannot be confirmed.
- Video produced by the originator goes to the brokerage’s compliance team before it is published.
- Fixes ship to a preview link first and go live only after the owner approves.
What we built
2.
Loan program pages
Program pages explain each loan type in plain language. Where a program detail could not be confirmed, we left it out or told readers to ask for the current figure.
3.
Pre-approval and class sign-up forms
Lead and class registration forms send to the originator’s inbox and run a full spam stack: a honeypot, a signed time check, Cloudflare Turnstile, server validation and a per-visitor rate limit. No email address appears in the page code.
4.
A buyer quiz and payment calculator
A short buyer quiz helps visitors start the conversation. The calculator starts blank and labels its assumptions as estimates, so it never suggests a rate.
5.
A county income-limit map
An interactive map of every county in Oregon and Washington shows HUD’s published income limits. It is labeled as a public benchmark, not a program cap.
Scope of work
- Conversion-focused website
- Loan program & down payment help pages
- Pre-approval lead capture
- Buyer quiz, calculator & class sign-up
Let’s talk about your business.
On your 20-minute call, we’ll look at how customers find you today and map out what we’ll fix first. No pitch deck.
Prefer to write? Email us.