Preparedness publication · Pacific Northwest

10 Deadliest Disasters

An independent publication that turns history’s deadliest disasters into practical preparedness steps for Northwest households.

10 Deadliest Disasters website

The challenge

The original source files for the site could not be found, so we started from a copy of the live pages. Those pages had no phone layout and links that did not reach the right sections. The publication also needed a way to cover current events and recommend gear honestly.

What we built

1.

Pacific Northwest hazard pages

We added dedicated pages for a Cascadia earthquake and for extreme heat, and fixed the regional cards so each one opens its own page. Readers in the Northwest can go straight to the hazard that affects them.

2.

A blog with a live disaster tracker

The blog includes a tracker that pulls recent earthquakes from USGS and weather alerts for Oregon and Washington from the National Weather Service. News posts cite their sources and hedge early figures.

3.

A preparedness gear guide

Each gear card links to a specific researched product, with a plain disclosure of how picks are chosen and the affiliate relationship. We removed any wording that suggested products had been tested when they had not.

4.

A brand partnership page

A partners page gives brands a clear place to learn about working with the publication.

5.

A layout that works on phones

We added a phone layout to the original pages, replaced a double navigation bar with one sticky header, and drew an original line-art mountain background for the site.

Scope of work

  • Cascadia & extreme heat hazard pages
  • Blog with live disaster tracker
  • Preparedness gear guide
  • Brand partnership page

Let’s talk about your business.

On your 20-minute call, we’ll look at how customers find you today and map out what we’ll fix first. No pitch deck.

Prefer to write? Email us.

Ask the Account Man