Chiropractic · Milwaukie
A new website for a Milwaukie chiropractic and auto-injury clinic, with online booking on every page and clear answers for people hurt in a car crash.
The challenge
The practice had moved its scheduling and patient records to Jane, and its old website didn’t reflect the care it offers, especially for people hurt in car accidents. It needed a new site that worked with Jane, explained auto-injury care plainly, and could go live without interrupting the office email.
A clinic website should not become a second home for patient health information. We kept clinical details inside the practice’s records system and kept the website to public information and simple requests.
1.
We rebuilt the site from scratch in the navy and sage of the clinic’s logo, with warm neutrals and a homepage video cut from real footage shot in the office. Patients see the actual clinic, not stock photos of someone else’s.
2.
Every page carries a link to book through Jane, and the patient portal opens from the site. A new patient can go from reading about care to booking a visit in one step.
3.
We wrote a long-form auto-injury page with a first-72-hours timeline, an Oregon PIP explainer, the billing order and how the clinic works with attorneys. The PIP copy stays careful: using PIP benefits is not an at-fault claim, your policy governs, and you should ask your agent. It carries a not-legal-advice note.
4.
Each treatment the clinic confirmed has its own page, and a separate insurance page asks patients to call and verify their plan.
5.
We built a library of plain-language articles on auto-injury questions, a sitemap, and redirects from the old site’s addresses so existing links still land. A review page and a QR code send patients straight to the clinic’s Google review form, and we updated the clinic’s Google Business Profile.
6.
The office email and the website shared the same domain, so a careless switch could have cut off the inbox. We moved the domain settings to an account the clinic owns and protected the email first, then pointed the website at its new home.
Scope of work
On your 20-minute call, we’ll look at how customers find you today and map out what we’ll fix first. No pitch deck.
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