Our SEO Process

Discover the Thomas+David+Jacob customer journey from our initial conversation to your marketing plan “firing on all cylinders,” performing at its highest efficiency.

Step 1: Discovering the DNA of Your Business

Before we touch a single keyword or line of code, we start with something far more powerful: understanding you and your business inside and out.

Why? Because great SEO doesn’t start with tactics — it starts with strategy built around your goals, your industry, and your customers. Cookie-cutter plans don’t cut it. We tailor everything from the ground up.

On our discovery call, we:

✅ Get clear on your vision and growth goals so we can align our strategy with your bottom line.
✅ Understand the products or services you want to rank for and the exact keywords your customers are already searching.
✅ Analyze your competitors live on screen, showing you what they’re doing, how they’re ranking — and exactly how we’ll outrank them.
✅ Estimate a timeline and realistic ROI, so you know what kind of traction and momentum to expect.

This isn’t just an intro call. It’s the blueprint for how we’ll dominate your market together.

Step 2: Strategic Keyword Research — Unlocking the Right Traffic

Once we understand your business goals, we dive deep into one of the most critical parts of any SEO strategy: keyword research.

But this isn’t just about picking random phrases with high search volume. Our in-house team uses advanced tools and proven frameworks to uncover the exact search terms your ideal customers are using — even the ones your competitors have overlooked.

Here’s what we do:

✅ Identify “low-hanging fruit” opportunities — untapped keywords that are easier to rank for and can bring you traffic faster.
✅ Reverse-engineer your competitors’ success — we analyze what keywords the top-ranking sites in your space are targeting, and how they’re doing it.
✅ Hand-select the best keyword targets — ones that align with your business goals, have strong commercial intent, and support long-term growth.

This isn’t guesswork — it’s data-driven insight. By targeting the right keywords from day one, we put your brand in front of people who are actively looking for what you sell.

Step 3: Live SEO Strategy Call — See the Plan Before We Execute

After we’ve finalized the high-impact keywords for your business, we don’t just hand over a static report — we invite you into a live strategy session to show you exactly how we’ll take your business to the first page of Google.

This is more than a proposal — it’s your first behind-the-scenes look at how we engineer real, measurable growth.

On this call, we will:

✅ Walk you through our entire SEO strategy, step-by-step, customized to your business and industry.
✅ Present the keyword research findings in plain English, so you understand the opportunities — and how we’ll capitalize on them.
✅ Demo our real-time campaign dashboard, giving you 24/7 visibility into rankings, traffic, and performance metrics — total transparency from day one.
✅ Break down the investment and potential ROI, so you know exactly what you’re putting in — and what you’re getting back.
✅ Review the roadmap and terms, so we’re fully aligned and ready to launch with no surprises.

We believe in partnership, not mystery. You’ll leave this call knowing exactly what we’ll do, how we’ll do it, and what success will look like for your business.

Step 4: Welcome Aboard – Let’s Kick Things Off Right

Once you’re ready to move forward, the real journey begins. You’ll receive a personal Welcome Email from our Founder, Phuong Ha — and it’s more than just a hello. It’s your fast track to getting onboarded quickly and smoothly, so we can start generating results without delay.

Here’s what’s included:

✅ A link to schedule your official onboarding strategy call, where we’ll map out your first 90 days and align on growth priorities.
✅ A secure link to set up your direct debit, making billing seamless and stress-free.
✅ Your onboarding form, which gives us everything we need to hit the ground running.
✅ Key contacts to receive reporting and communication.
✅ Website login credentials so our team can begin technical optimization immediately.

Our goal here is to keep things frictionless and fast, so we can move from planning to performance with zero delays.

This step sets the tone — professional, proactive, and built around your success from the first click.

Step 5: The Onboarding Strategy Call — Aligning Before We Accelerate

Now that you’re officially on board, it’s time for the onboarding call with our full team — your dedicated SEO specialists, strategists, and project leads.

This isn’t just a formality — it’s a critical milestone that ensures we’re 100% aligned on your goals and the custom strategy we’ve built to achieve them.

During this call, we will:

✅ Walk you through the entire strategy, so you know exactly what we’re doing, when, and why — before the campaign even begins.
✅ Validate that the strategy complements your business objectives, product focus, and revenue targets.
✅ Give you full visibility into the moving parts, so you can confidently oversee the campaign without getting buried in technical jargon.

This call builds clarity, confidence, and momentum. When we leave the room, we’re all on the same page — and ready to fire on all cylinders.

Step 6: Website Audit & SEO Foundations — Fixing What’s Holding You Back

Now the real execution begins — and it starts by making sure your website is built on solid SEO foundations. You wouldn’t build a skyscraper on unstable ground, and your digital presence is no different.

We kick off with a comprehensive, manual SEO audit — not just automated scans, but deep expert analysis that identifies every issue that could be slowing down your rankings.

Once we’ve diagnosed the gaps, we immediately begin fixing them. These technical and on-page optimizations are critical for unlocking your site’s true ranking potential.

This includes:

✅ Optimizing title tags, URLs, meta descriptions, and content across key pages.
✅ Creating new high-value pages that may be missing from your site.
✅ Refining and consolidating existing content for clarity, authority, and better rankings.
✅ Fixing internal linking structures, so Google and your users can navigate your site more effectively.
✅ Improving page speed, mobile performance, and Core Web Vitals, so your site loads fast and ranks strong.

This step ensures your website isn’t just visible — it’s built to win. Clean structure, strong signals, and optimized content mean you’re no longer leaving money on the table.

Step 7: Authority Building — Content Creation & Strategic Link Outreach

With your site now fully optimized, it’s time to move into growth mode — building your authority in Google’s eyes and expanding your digital footprint.

This is where we supercharge your rankings with two core tactics: publishing powerful, keyword-rich content and earning high-quality backlinks that increase your domain authority.

Every month, our content and outreach teams work hand-in-hand to:

✅ Research and target relevant, low-competition blog keywords that are proven to drive traffic in your niche.
✅ Analyze your competitors’ content, then create smarter, more valuable blog posts that Google sees as the better answer for search users.
✅ Craft expertly formatted content complete with headers, layout optimization, and visuals — all posted directly to your site on a consistent publishing schedule.
✅ Execute organic backlink outreach by connecting with high-authority, niche-relevant websites in your industry or location, earning you real editorial links — not spammy directories or paid junk.

These links and blog posts don’t just help you rank — they establish you as the go-to authority in your space.

This step isn’t optional — it’s the long-term fuel that powers your SEO momentum month after month.

Step 8 Small SEO Engine Firing On All Cylinders

Step 8: Monthly Reporting & Continuous Optimization — Scaling What Works

Now that your SEO engine is fully up and running, we shift into performance mode — where every month we track, refine, and scale your campaign for maximum results.

SEO isn’t “set it and forget it” — it’s a living strategy. At this stage, we’re laser-focused on what’s working, what needs improvement, and what new opportunities are emerging.

Here’s what you can expect:

✅ Monthly performance reports delivered straight to your inbox, outlining traffic growth, keyword movement, conversions, and key wins.
✅ Quarterly strategy reviews to evaluate progress, re-align on business goals, and adapt to industry shifts or algorithm updates.
✅ Ongoing site improvements and content optimizations based on real-time data.
✅ Transparent access to your live 24/7 campaign dashboard, so you always know what’s happening behind the scenes.

Our goal isn’t just to get you ranked — it’s to keep you growing month after month, outpacing your competitors and expanding your digital market share.

With Thomas+David+Jacob, you’re not hiring an SEO vendor — you’re gaining a long-term growth partner.